Command™ Brand approached us when they were launching their newest Clear line of products, looking to build a new fan following and reach out to their existing customers and fans with a sweepstakes. The result was the creative “Clearly Command Sweepstakes,” which asked customers the question — What would be a bad idea to make clear?
We built a Facebook, web, and mobile application for their campaign which encouraged users to submit their best “Bad Ideas,” and the Command staff responded with way folks could turn each bad idea around with a “Clear Solution,” all the while exhibiting the versatility of their new product line.
In a short period of live time and with little additional marketing, the application received thousands of suggestions and sweepstakes entries, while also generating fans for the Command official page at a 50% clip and adding subscribers to their email list at a 40% rate.
The majority of users visited via the Facebook app, but mobile users accounted for a growing portion of the app’s overall visitors. Mobile users were graced with separate versions of the sweepstakes optimized separately for both phone and tablet screens.
Feel free to leaf through some the best Clearly Bad Ideas on Facebook or on your mobile device.
